Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?
In a word: Presence.
Business cards are tangible manifestations of your brand. Before your next client sees your website or your LinkedIn profile, they’ll see and handle your business card. It’s a physical connection between your business and the world, and just like all first impressions, it matters.
Here’s why business cards are a smart choice.
It’s your first chance to explain your brand.
Your business card is a crucial first impression. When it’s a true reflection of your brand, it can make the difference between gaining business and leaving it on the table. Make sure your card clearly demonstrates the vision and brand of the organization. This is about more than simply sharing contact information. It’s your first chance to differentiate yourself in the marketplace.
Business cards support brands.
Business cards are sticky — it’s so much easier to remember details of a conversation, a person, and a business when you have a physical reminder of the interaction. Look at your cards as a marketing opportunity and consider adding a tagline or positioning statement that supports your brand.
Survive the purge.
Business cards tend to end up in a pile on the recipient’s desk, only to be sorted later as the pile is weeded out. Some make the cut and others do not. Make sure your card stands out among the competition and stays where it belongs — top of mind.
Make your card count.
Following are a few tips to ensure you stand out in the marketplace:
- Keep clutter to a minimum — Make sure your card design is readable and not overwhelming in design. After all, it’s a business card, not a marketing brochure.
- Invest in quality — Nobody cares about a flimsy business card on 100b text-weight stock. The card should reflect the quality of the organization behind it.
- Great typography is a must — Make sure your designer strives for readability, but balances with great design. Be unique and have some personality in your card.
- Include messaging — Be sure to include your elevator statement or tagline. Use the words that separate you from the competition on your card. There are two sides to a business card, so make the most of them.
- Explore unique materials — There are many options other than plain ol’ white paper stock. Experiment with texture, color, and weights of paper. We’ve designed business cards for our clients in plastic, wood, and even metal.
- Consider interesting printing techniques — There are so many ways to stand out in print, including die cuts, foil stamps, metallic, spot varnish, letterpress printing, and many other techniques.
- Dress for success — Make sure your card demonstrates your professionalism, reflects your offering, and gains the attention it deserves.